Heavy Magic & Its Famous Founder Will Cascio

This essay charts the reader through the founding history of the label and its quick ascension to the peak of the biker jewelry industry.

Will Cascio has created a following in the custom leather trade from 1994 on his strive for creativity “bringing tomorrow today”, coupled with uncompromising craftsmanship, and a keen eye for detail bordering on insane. – Discovery Channel

Located in Austin, Texas Will is the most able designers & masons of motorbiker silver jewelry the globe has ever seen.

From 1994, his mightily successful line has been producing some of the biker silver jewelry industry’s most intricate & magnificent jewelry. His passion & dedication to the art is not something words can describe, & he has been known to isolate himself in his masonry for over seventeen straight hours while crazily laboring & crafting some of his pinnacle items of sterling silver art pieces. & the fruits of his labour shows illustriously in the magnificent, complex and apparently perfect items the label produces.

The Old World mood & look of Heavy Magic’s biker silver jewelry is the characteristic of his designs. Everytime you grab a piece of his art in your hands, it feels virtually like you’re having a priceless artifact crafted by pagan craftsmen of the nostalgic ancient long-forgotten empires long gone.

Fame & Accord

HM’s products have gained widespread accord & recognition, & have featured as crucial parts of some of Motorcycling’s top-end show winning bikes. Cascio’s works were focussed on by Discovery Channel’s “Great motorbiker Build-Off, in the Well-Respected Rob Report Collections magazine – together with many leading Chopper Magazines.

His story and Pursuits

Before Will became a designer, he pursued many earlier jobs. He spent 9 years as a rodeo cowboy, 4 years as a Professional Jockey, eight years as a successful Graphics creator. His Graphic Art has been printed in a few of the popular magazines comprising of: EFX ART & DESIGN, CHURN art magazine, Magical Blend, Lapis & RELIX music magazine. Will’s former Graphic design items was featured on the covers of two music CD releases, performance package design, and Tower Records promotion for Grateful Dead drummer Bill Kreutzmann’s band Trichromes. Will Cascio has also worked on & off for 22 years as an Actor/Stuntman with movies such as Back to the Future II & III, Stunt Double for Michael J. Fox, and Ninja Turtles III, playing Raphael Stunt Turtle to his credit . These sparks of inspiration crucial to design biker jewelry can only be triggered when one walks the talk & actually lives the life of a rugged biker, and as part of the rugged motorbiker culture. Like all top designers, Will Cascio did what he promised, & gained his inspiration from living the rugged, odd-job, bohemian & a unpredictable life of the paradigm biker who does just things which sustain his interest. Self made & successful in numerous art forms including: skilled leather masonry, wax carving for bronze statues, & silvery jewelry, plastic hand art and airbrush on canvas. His present artist interest is leather work and digital art.

Why alternatives are rising in popularity

The brand has faced adversity in the form of offshore competitors of equal capacity and talent, resources & ability to offer equally intricate, gorgeous and well-crafted luxury gothic styled silver jewelry to bikers and other rock-culture lovers at a small fraction of original item prices. Today, fans have an extensive range of alternatives to original jewelry. These once trusting fans are wising up to the reality of branding, which is really no other than an imaginary concept. Brand is not something which customers will always be willing to pay for. In view of the widespread affordability of cheaper & equally attractive offerings, it is no wonder that designer label jewelry isn’t an unusual or rare sight on the streets notwithstanding the premium brand prices of the original. The new wisdom is: why burn a hole in your pocket on luxury label jewelry when you could easily get a materially identical product made from the same top quality 925 sterling silver at a small fraction of the cost?

It is important to first know the quality of jewelry you are paying for. Heavy Magic Jewelry competitors range from top quality alternatives and close replicas by real jewelers to mass-producing bootleggers mass produced poorly made bootlegs made from low-grade materials such as aluminium and copper.

To learn more about selecting top grade replicas made from real sterling silver jewelry, visit Gothic Jewelry

This writer is an experienced New Jersey Based mason with a decade of jewelry craftsmanship experience. He does both jewelry craft and fashion analysis. To learn more about David Yurman, fakes, inspired alternatives and other challenges facing the brand, visit Cross Pendants